Mens fashion – Big business in Australia
photo by paul (dex) busy @ work
Have you ever just stopped during your lunch hour and looked at what people are wearing? You see one tall, lean man walking near you; he’s wearing gray tights and sandals that would resemble what Jesus would wear. You look around and see a group of young men wearing jeans that dangle halfway down the designer briefs they have on. Another man sitting on the bench with you is wearing pants he designed out of an old checkered shirt, by turning it upside down and getting his legs into where his arms should be.
At one time, men were doomed to the fashion labels; sort of like a fat man trying to wear slim jeans. However, men’s fashion wear is very big business and is worth at least $2.7 billion annually in Australia based on the data by IBISWorld.
Today, it’s cool for a man to be fashionable, take some satisfaction in your appearance and be stylish. Basically, it’s not boys doing it for a girl’s attention; they’re just dressing fashionably and taking pride for themselves now.
You can even see football and basketball players looking good even when they change their hairstyles nearly every week. You can see the same thing happening in the music scene as the glam/romantic era is making a return. Boys are making that extra effort to dazzle themselves up.
There was a time that men could look like slobs and get away with it. Now they must present themselves better, which is wonderful for some and unsettling for some males. Why? There was a time that all males needed to do to attract women was to have a decent but powerful position to earn money.
One big reason for the change in men’s attitude is due to women and their attitudes. More and more women are becoming financially independent, which means they don’t need to rely on men for total financial support; it also means they demand more of their men’s respect. The balance has shifted and men must understand that most women are no longer submissive; they want power just like their male counterparts. They want their man to be an equal, have money and they must look good on top of it all.
Due to this change, men’s fashion, both in casual and business shirts, has been propelled into mainstream and the industry is informing men what styles are hot and which are not. In fact, it’s not uncommon to pick up a magazine with well-dressed men on a glossy page layout. No longer are women standing at the forefront when it comes to how people are dressed.
Men are taking more pride in their appearance and using clothes such as business shirts to express who they are, their personality and style sense in the often boring and conservative corporate world. One type of business shirt that men are opting to wear is the highly quality, 100 percent slim-fit, Egyptian cotton business shirt that’s got a classic colour to it and French cuffs- what could be more important than this (other than your next promotion..)
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